Anna Sui launches a new women’s fragrance called La Vie de Boheme, developed in collaboration with the company Inter Parfums. La Vie de Boheme is inspired by bohemian spirit and bohemian style.
Designer Anna Sui said: “The La Vie de Bohème lifestyle always evolves, but the constant remains the same. And that is always a woman who is a bit defiant, a bit romantic, a bit artistic. In essence, it’s truly the modern woman. Yes, the signature look may be mixed patterns, flowing dresses, boots, floppy hats, but every generation brings its own attitude to it, a unique expression of personal style.”
The composition is developed by Philippe Romano from Drom. It is a floral – fruity scent with a woody background, described as playful yet mysterious. Top notes include Turkish rose, sparkling pear, berries and pitahaya accord. The heart captures peony, which symbolizes good fortune, beauty and friendship. The base notes include dry woods, sandalwood, musk and black vanilla.
Model Thairine Garcia is the face of the campaign, shot by the photographer Steven Meisel. The fragrance is available as 30, 50 and 75 ml Eau de Toilette . La Vie de Boheme was launched in 2012.
Pitahaya Turkish Rose Pear Red Berries
Peony Freesia Magnolia
Musk Sandalwood Woody Notes Black Vanilla Husk Raspberry